With smart phones gaining popularity, the line between the real and the virtual world is blurring, and digital marketing is the way forward for businesses who want to keep pace with their customers’ needs. Nowadays, information is just a search button away, and most conversations take place online on social media, websites and other channels. In this scenario, interior design marketing strategies need to include a digital presence as the best way to reach customers is through their favourite mode of communication.
For example, an interior design firm might already have a website that provides basic information about the business and the services it offers, but is the website optimised so that it is easily discoverable through searches? How can it ensure that this information reaches a potential customer who is looking for advice on designing or renovating a house? What is the right interior design social media strategy that a firm can employ to increase its online presence?
Today, we at homify focus on outlining the importance of digital marketing and how it can help home design professionals to get closer to their customers through a strong online presence.
Gone are the days when interior design advertising was mainly featured in design magazines and other technical publications. The essence of any marketing effort lies in reaching out to as many potential customers as possible, and in today’s world, the Internet is where you’ll find the most numbers. The number of active Internet users in India was projected to touch 500 million by June 2018. The country had over 430 million mobile Internet users in 2018, of which around 230 million were active mobile social media users.
Given these figures and the fact that an average Indian adult is active on their smartphone for more than three hours every day, it’s evident that digital marketing is the best way for a design firm to expand its reach among its target audience. On homify, we have listings of architects, interior designers and kitchen planners, among other specialized home design professionals. Each of these professionals has an updated profile featured on their listing, including details of projects they have completed.
As per estimates, India will have over 258 million social media users (up from 168 million in 2016). Most people use social media to access information on anything that interests them, and it’s not any different for those interested in home design. One of the advantages of using social networks for digital marketing is that it is a visual media which can feature the designers work, including photographs of completed projects, renderings and house plans.
For professionals who are looking for tips on how to market interior design business ideas, homify presents an effective platform for showcasing work. Since the platform targets homeowners interested in interior design and architecture, it presents opportunities for hyper targeting. It’s a cost-effective alternative to interior design advertising through traditional media as it provides a more comprehensive view of a designer’s portfolio. For example, on homify, a potential customer can browse through photographs of all the projects completed by a professional, and then, save the designs he likes into an ideabook. These ideabooks and images are also easy to share on social media.
While a professional can reach customers organically, the process of targeting prospects becomes more effective through Search Engine Optimization (SEO). For firms or individuals looking for ideas on how to market yourself as an interior designer, SEO can make a notable difference in reaching the right target audience. The advantage of SEO is that it improves the search engine ranking of the business, giving it more credibility in the process.
Online reviews are another excellent tool for digital marketing for attracting customers. An online and social media presence makes it easier for customers to leave reviews of the firm’s services, which play a significant role in influencing prospective clients. On homify, clients can leave reviews of the quality of a professional, presenting other users of the website with a more reliable recommendation when they are looking to consult an expert for building or renovating their home. After all, photographs aren’t everything. There’s nothing like getting word of mouth feedback from another homeowner to decide whether the quality of a professional’s work is as good as it appears to be.
The advantage of content marketing is that when it is done right, it can not only reach customers who have shown interest in the firm but also prospective clients who search for services that are the same as those offered by the professional or firm. Educating the customer about a product or service helps to increase a firm’s credibility.
One of the areas that homify focuses on is to shine the spotlight on the work showcased by architects, designers and other experts who are listed on the portal. Publishing articles and guides with interior design ideas that spread the word about the skills and quality of work of professionals can help in building their online reputation much more than any advertisement would. Besides articles that feature photographs of some of the best interior design projects, we have specialized ideabooks that focus on a noteworthy project of a professional.
There are many tools that a professional can use for digital marketing. The idea is to strengthen the firm’s online presence so that its content reaches the right customer at the correct time. At homify, we simplify the process by offering a platform where interior design and architecture professionals can showcase their projects so that it reaches the website users, who are looking for design ideas or for experts they can consult for renovating or designing their homes.